Things here skew slightly, but not dramatically, male. This exceeds the degree to which males can be found within the average American online audience by 1.04 times. For example: 52% of those posting about #SpotifyWrapped are males. #SPOTIFYWRAPPED DEMOGRAPHICS EXPLANATION: The index score quantifies, at-a-glance, the degree to which the corresponding percentage is in line with, exceeds, or falls short of the baseline. This, of course, means that right now about 1.05% of the average American online audience identifies as fans of Post Malone. This exceeds the percentage of Post Malone fans within the average American online audience by 9.38 times. The below example indicates that 9.86% of those who posted online using the #SpotifyWrapped hashtag are fans of Post Malone. Here’s a quick guide to reading the numerous charts you’ll find in this entry. Our analysis can be applied to virtually any sort of online audience you can imagine, from the customers of a certain brand, to the fans of a specific performer, or - as is the case here - those posting about a certain topic, or using a specific hashtag (or hashtags), or anything else you can imagine.
The analysis of all the content people engage with - which is made available in every StatSocial report - creates over 85,000 unique attributes per consumer.
The data StatSocial utilizes for our insights is sourced from the earned engagement (meaning, what people read, like, follow, share, and talk about online) of over 300 million consumers. Some 2019 #SpotifyWrapped results for StatSocial Founder & President, Michael Hussey. Not pictured: NCT (there are just too many of them). And in the back, L-R: Billie Eilish and Rich Brian. Up front, L-R: Brendon Urie (of Panic! At The Disco), Joji, Post Malone, Kim Petras, one half of Twenty One Pilots, Halsey, the other half of Twenty One Pilots, cupcakKe. The musical acts for whom the hundreds and hundreds of thousands who came online these past two weeks to post about #SpotifyWrapped display the strongest passions. StatSocial is here to shine a light on the Spotify customers who have taken to #SpotifyWrapped- in demographics, media affinities, favorite influencers, brands, hobbies, personality traits, and Digital Tribe associations - not only comparing them to the average consumer, but also to the average Spotify customer as well. Hundreds of thousands of people have been sharing their stories across social media, blogs, and forums. In short, each Spotify customer is given a personalized story of their year and/or decade in listening. The #SpotifyWrapped feature provides users with a number of fun and beautiful charts and graphs, detailing favorite songs and album titles, artist names, podcasts, and all related numbers. This year’s end/decade’s end treat is called #SpotifyWrapped, and it is really awesome. Today, we’re focusing on one of the streaming audio industry’s leaders, Spotify, and a promotional perk they’ve offered this month to those who subscribe to their commercial-free, paid premium service.